Why your brand needs a mobile app?

Whether you own a small business or an enterprise, the time is right to adopt the mobile platform. The user base is growing by the minute and it gives you the chance to tap into a whole new market. Although … Read more

5 essential features of any eCommerce portal

From supplementing brick and mortar stores, eCommerce sites have gone to become the face
of multibillion dollar corporations. As it’s now evident, technology has become so accessible that
that almost any business can own an eCommerce portal. With such portals … Read more

Mobile centric SEO and the factors affecting it

According to a popular estimate, the mobile browser share grew by a whooping 400% over the last four years and the average mobile data consumption has seen an 84% increase in the last one year. All these point to a … Read more

IoT – The Internet of Things – A primer

Image Courtesy : Wikimedia Commons

From the familiar shores of the world wide web, we witness a new dawn – the dawn of the Internet of Things or IoT, in short. The concept, however simple, stems off the idea that … Read more

The essential ingredients for a successful Digital Marketing campaign

ingredients for a successful Digital Marketing campaign

A successful digital marketing campaign can help achieve your business goals in more ways than you’d imagine. The components of your campaign and the strategies you adopt can make or break your goal. Here are some of the essential aspects Read more

How does ‘influencer marketing’ plays a vital role now?

‘Influencer marketing’ is an elusive phrase that’s now lurks the murky waters of social media. Businesses have their own take on what an influencer means and could even change from one campaign to another. Here’s an overview of ‘influencer Read more

Instagram’s Newest Feature – Go Live With a Friend

If you are the kind of person who cannot stand in front of a camera without someone by your side, well, Instagram has news for you. The company has announced that it is rolling out a new feature where you Read more

How to turn your email newsletter into a Facebook or an Instagram ad

Newsletters have been the go to medium of marketers for long. Campaigns printed and posted newsletters to anyone whose addresses could be got hold of. As decades rolled, print took the form of email and a company’s subscription list became Read more

Facebook to rank fast loading websites higher

According to Facebook’s recent estimates, close to 40 percent internet users abandon websites that take more than 3 seconds to load. Taking this into account, the company has announced that it would be placing fast loading websites higher up in Read more

Targeting a niche using Google Ads in conjunction with Facebook ads

Mainstream marketing campaigns don’t often have to worry about their target audience. Focusing on a random Facebook Page with a million followers will get the job done. People dealing with obscure and elusive items on the other hand, have a Read more