The essential ingredients for a successful Digital Marketing campaign

ingredients for a successful Digital Marketing campaign

A successful digital marketing campaign can help achieve your business goals in more ways than you’d imagine. The components of your campaign and the strategies you adopt can make or break your goal. Here are some of the essential aspects Read more

How does ‘influencer marketing’ plays a vital role now?

‘Influencer marketing’ is an elusive phrase that’s now lurks the murky waters of social media. Businesses have their own take on what an influencer means and could even change from one campaign to another. Here’s an overview of ‘influencer Read more

Instagram’s Newest Feature – Go Live With a Friend

If you are the kind of person who cannot stand in front of a camera without someone by your side, well, Instagram has news for you. The company has announced that it is rolling out a new feature where you Read more

How to turn your email newsletter into a Facebook or an Instagram ad

Newsletters have been the go to medium of marketers for long. Campaigns printed and posted newsletters to anyone whose addresses could be got hold of. As decades rolled, print took the form of email and a company’s subscription list became Read more

Targeting a niche using Google Ads in conjunction with Facebook ads

Mainstream marketing campaigns don’t often have to worry about their target audience. Focusing on a random Facebook Page with a million followers will get the job done. People dealing with obscure and elusive items on the other hand, have a Read more

How to setup Facebook Messenger Ads

Few weeks back, Facebook rolled out an update that allowed ads to be placed on its Messenger. Given that these ads are displayed on the Messenger app’s home tab, it’s a guaranteed way for businesses to reach the user Read more

Blocking Someone On Pinterest

Like it or not, profiles Pinterest are all public and anyone on the Internet can view your profile. So, blocking someone on Pinterest sounds a bit oxymoronic! Nonetheless, Pinterest has the provision to block a user.

Blocking a user on Read more

Facebook’s Latest Update – Messenger Platform 2.1

The social media giant, Facebook, has rolled out an update to the Messenger Platform that got a major overhaul early this year. With the introduction of natural language and payment processing tools, the update aims to augment the Messenger experience Read more


The page insights play a vital role in Facebook campaigns as people have started to interact in new ways. When people use new ways, marketers need more information on their online presence. Facebook has come up with new insight metricsRead more

Instagram rolls out new feature to hide offensive comments


Instagram has introduced two new tools to block offensive comments and a spam filter in nine languages. The blog post titled “Keeping Instagram a Safe Place for Self-Expression”  by CEO Kevin Systrom has outlined this feature.

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