Every business looks to build an email list. But it’s usually a real pain for visitors to fill forms to join a list. Which is sad, because forms are pretty awesome tools for gathering information.
Now, with Facebook Lead Ads advertisers can capture contact information that a user lists on Facebook. It’s really simple. The user clicks the call-to-action on the ad (like “Subscribe”) and then confirms by clicking submit. Voila! No more manually filling out forms.
GREAT FOR MOBILE
Capture Vital Information
Facebook Lead Ads was introduced recently (on June 25) to a select group of businesses for beta-testing. With Lead Ads, advertisers can have Facebook auto-fill any of this information, assuming users provide it in their profiles:
- Full Name
- Street Address
- Company Name
- Job Title
Traditionally this is what advertisers would do to build a lead list
- Create a link-share ad with a link to your website
- Redirect to a landing page on your website
- Ask the user to click on “subscribe”
- Ask them to manually fill out a form with their details.
There are so many, many places for people to drop-out in this process. Here are a few roadblocks
- Users don’t want to leave Facebook to visit another site
- Landing page minutiae such as design, display and load time may drive away the user
- And we’re all familiar with irritating form validation errors
Lead Ads will definitely fix this bottleneck.
While mobile is great for engagement, many advertisers see a lower conversion rate. It’s just not nearly as easy to complete forms from a phone than it is from a desktop.
The invention of the Lead Ad solves this problem in a big way. Not only is the user now not redirected to a site that may not be mobile friendly, but two taps is all it will take to complete the form.
Now all we have to do is wait for it to get out of beta-testing and in to advertisers hands.