Mobile centric SEO and the factors affecting it

According to a popular estimate, the mobile browser share grew by a whooping 400% over the last four years and the average mobile data consumption has seen an 84% increase in the last one year. All these point to a simple fact – the mobile platform is set to be the center of a power shift. That being said, the search engine giant, Google, rolled out Mobilegeddon, a mobile centric search algorithm that rewards mobile optimized websites and penalizes those that don’t. Let’s take a look at some of the factors that contribute towards the SEO friendliness of a site.

An optimized landing page
If the latest update from Google has taught us one thing, optimizing the landing page independently for mobile and desktop would be it. The landing page, as viewed on a mobile browser, has to be concise, along with a navigation scheme that is feasible.

Site Design
Since mobile browsers are constrained by the screen size, a lot of design decisions are influenced by it. As a general rule, it is wise to avoid Flash, pop-ups, or designs that require hovering.

Fundamental Structure
Optimizing a mobile friendly website includes a number of practices that help pages load faster. All the features available on the desktop counterpart don’t necessarily have to be ported to the mobile site and this drastically increases the performance and efficiency.

User experience and usability
A number of factors, including the page loading speed, site structure and ease of navigation,determine the usability score of a website. There are a number of tests online, to determine the usability index of a website, include Google’s own PageSpeed Insights and Mobile.

Usability tests
Adopting these simple strategies while optimizing your mobile website can help you get an edge over your competition.

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